The Community Spotlight is a shared neighborhood mailer that showcases 16 local businesses on one high-quality 9x12 postcard, mailed directly to thousands of nearby homes. It’s a simple, cost-effective way to stay visible and build trust in your community.

We design, print, and mail a large postcard that features ad spaces for 16 local businesses. Each business pays for one slot, and together we share the cost of printing and mailing — making professional direct mail affordable for everyone.

Every edition is mailed to targeted local neighborhoods or zip codes — typically  around 5,000 targeted households within your business area.

Each basic ad slot costs around $500, which covers your design, printing, and mailing to 5,000 local homes. There are no extra or hidden fees. Please refer to the pricing breakdowns below for more options.

After reserving your spot, we’ll send a secure Stripe invoice. Payment confirms your space since spots are first come, first served.

Multi-month reservations must be paid upfront to qualify for discounts.

Yes. Discounts can be earned through referring other business to join a Community Spotlight card and/or commit to a monthly place across multiple monthly editions.

Also, we love local collaboration — and if you refer a business that joins, you’ll receive a discount on your next edition.

No worries! We can create a polished ad for you at no extra cost. You’ll just share your logo, images, and key message, and we’ll handle the rest. You’ll receive a digital proof to approve or edit before we finalize the print order.

Yes — we accept print-ready artwork as long as it matches our ad slot size (3” x 4”) and print specs. We’ll provide a simple template if needed.

We recommend including a trackable offer or QR code in your ad (like “Show this postcard for 10% off” or a link to a custom page). That helps you track direct responses easily.

Yes — many small businesses see new faces and repeat customers after just one mailing. The key is a clear offer and consistent visibility.

 

Evidence & context:

The average response rate for direct mail campaigns typically falls between 0.5% and 2% — meaning 5 to 20 responses per 1,000 mailers. Taradel

In some cases — especially with a compelling offer or coupon — response rates can be much higher. One source notes that including gift cards or discounts in mail campaigns has yielded response rates up to 13.81%. Oppizi United States

When comparing marketing channels, a study by the Association of National Advertisers (ANA) found that direct mail’s median ROI was 29%, outperforming paid search (23%) and social media (15%) in that sample. drmg.com

Direct mail also tends to enjoy much higher engagement and visibility:
  •  Open/view rates for mail pieces are often in the 80%–90% range. Postalytics
  •  A large share of consumers report trying a brand for the first time because of a direct mail campaign — some sources put that as high as 39%. PostcardMania